Ministry of Culture and Tourism said the campaign funds to explore market potential tourists who will visit Indonesia from Australia increased by Rp 2.5 billion in 2011 compared to the 2010 budget allocation. “The budget for promotion to Australia this year amounted to Rp 11.5 billion, while in 2010 of Rp 9 billion,” said Head of the Sub-Region of the Americas and Asia Promotion Fasifik Kembudpar Jumadu Vincent, in Nusa Dua, Bali.
He explained that the allocation of that used for 18 promotional activities in the City Kangaroos with four focus areas major cities, namely Perth, Brisbane, Melbourne and Sydney. In addition to these four major cities, he added, ogled also a number of other areas, such as Anderlecht and Canberra.
In addition, also targeting areas outside of Western Australia, like Victoria and New South Wales. The goal is to balance the number of travelers who come to Indonesia, which has most of the western region of the country.
While the Director of Overseas Promotion Kembudpar Noviendi Makalam say, not a balance the number of tourists from Australia who came to the country because 93 percent of total travelers only way to Bali. “It is feared could backfire for the world of tourism on the island because the event of a negative incident on the market, making the number of requests to be dropped dramatically,” he said.
Therefore, further Noviendi, is expected to tour players who will participate in the promotion in Australia could introduce other tourist destinations in the country, not just Bali.
Noviendi explains, is another form of imbalance, from 93 percent of tourists who come to Bali, about 50 percent of which came from one region, namely Western Australia.
Therefore, he continued, his promotion to areas outside Western Australia. Because, during this of the total State population of 17 million kangaroos are the man, estimated to be only 1.5 million who had visited Indonesia. “Although the number of tourists into the country every year pretty much but not all Australian residents never travel to Indonesia. This is because the number of visits is repeatedly carried tourists from the country,” he said. Noviendi added, the average level of tourists visit the State Kangaroo repeatedly mentioned above four times, and some of them are already dozens of times.